Filed under: n.p.d
A couple of obvious observations to be made at the LDF and trade fairs in general, the bigger and wealthier the publisher the bigger more bespoke the stand, being produced with higher quality materials, some having a second floor ontop with a bar, table a chairs to sit down and do business out of the way of everyone else,
Smaller publishers are set up close to others that will either have a rub off effect on their stand or foreign national tend to congregate close to one another in a fellowship. Some stands display a certain novelty to try something different, a double decker bus (GMC disribution), or creating a luxurious environment (Taschen), The displaying of books at a trade fair be seen as both boring and inspiring depending on where you look.
Filed under: n.p.d
A good clip I spied on youtube of The London book fair which I attended in on 14th -&15th April, shot here from the second floor where all the seminars were taking place, there is also another hall about twice the size of this one, is a good clip to give you an idea of the buzz that surrounds the event, hopefully I’ll get some pictures I took of the event up here.
Filed under: n.p.d
The viral ad for books is an interesting concept and another tool for the branding and marketing department to increase sales, its a great taster into the book, a Guardian article claims that with increased sales this is the future.
“Small World” by Matt Beaumont was shot by a team led by Felix Wiedemann, which eventually won it this year in the Bookseller Video Awards. For a ninety second advert its really entertaining beautifully shot, nicely paced, I could see myself buying a book if its up to to such high standards as this.
Seeing a film trailer for a book in a cinema, may seem slightly strange with people no doubt saying at some point “I prefer the book trailer to the film”
Some words from the people at Random House
Ros Lawler, RH’s digital marketing and publicity manager, added: “From a digital marketing perspective it puts us on a level playing-field. We’re often in spaces where we’re up against the music industry or the film industry, and this is a good way of seeing whether we can do the same for books.”
Peter Bowron, group m.d. of RHG, said it is a “ground-breaking” experiment: “This is a completely original way to ensure awareness of our titles reaches a young adult and light-reading audience. The creation of short films could prove a creative and fresh way to market our books via multiple digital forums.”
