Series 0ne

The viral ad for books is an interesting concept and another tool for the branding and marketing department to increase sales, its a great taster into the book, a Guardian article claims that with increased sales this is the future.

“Small World” by Matt Beaumont was shot by a team led by Felix Wiedemann, which eventually won it this year in the Bookseller Video Awards. For a ninety second advert its really entertaining beautifully shot, nicely paced, I could see myself buying a book if its up to to such high standards as this.

Seeing a film trailer for a book in a cinema, may seem slightly strange with people no doubt saying at some point “I prefer the book trailer to the film”

Some words from the people at Random House

Ros Lawler, RH’s digital marketing and publicity manager, added: “From a digital marketing perspective it puts us on a level playing-field. We’re often in spaces where we’re up against the music industry or the film industry, and this is a good way of seeing whether we can do the same for books.”

Peter Bowron, group m.d. of RHG, said it is a “ground-breaking” experiment: “This is a completely original way to ensure awareness of our titles reaches a young adult and light-reading audience. The creation of short films could prove a creative and fresh way to market our books via multiple digital forums.”